Always, and even though I know it in my mind, it’s so hard to get something started. The starting point is the most difficult part.
I started my own Instagram account @browneyednotes a long time ago when Instagram was really kicking it off. I wanted to share my thoughts and my memories with my family and relatives that were abroad. Then it started to become a channel for me to communicate with a group of people I really didn’t know in person but had some common ground with
Then at the beginning of November last year, I noticed that my personal branding was way way off for this account. I was just blabbering about whatever the heck I wanted to talk about. Basically, there was no branding. Although it was not an account I wanted to get famous with or have the goal of lots of followers, it was really bad.
I decided at the end of last year to really focus on BRANDING this personal account and divide the personal with the business (A.K.A. English Educator). I wanted to make sure my target audience was really defined and exactly on point. Although I have been managing SNS accounts for other people and companies, I knew there was something more to the social networking world that I needed to learn. So I started doing some research and studying from great people on Youtube. I watched videos of people who were just passing on the new trend to their viewers and I also watched videos made by professionals who really knew what they were doing.
I took the advice of @drawandrew and made it clear that I really wanted to have a persona and a personal brand of my own.
But it actually took me some time to plan it out and get things going. I gathered all of my notes and made a list of what I needed to do first. I divided the account into two. One for me, personally, and one for my English education content.
It took me some time to process everything and make sure I was comfortable and really on the ball with what I was going to do. It’s not easy getting 1000 followers on Instagram and it’s definitely not easy starting something that everyone else has been doing for the past, oh, I don’t even know how long. I wanted to make sure I was clear with myself and make sure I knew what it was I wanted to achieve through the experience.
I told this plan to Kaden and my mom. At first the both of them gave me the same, exact response. “Don’t do it. It’s not worth it.” Then later on when I explained myself and what it was that I wanted to achieve, they saw the big picture with me. They were so happy for me and was cheering like a soccer mom on the side lines of the field.
I have been through a lot. We all have. But for me, I have gone through hell during December of 2020 and during the first few weeks of January 2021.
Now, it’s time.
I need to stand up again and make things happen for myself.
Before it’s too late to do anything.