• The importance of “PRESENTATION”

    There’s always room for “improvements” when it comes to presenting your work to a client. I have NEVER given a client a design or mockup on just plain white paper. There’s a reason for that and it’s the most simple and obvious reason. HUMANS ARE VISUAL ANIMALS. We need to SEE what it looks like when it’s displayed on an actual SCREEN, BOOK or CARD to get a glimpse of

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  • Artboard Layout for Designing

    Some of you have been asking me how I start my design process and what tools I use to design. To tell you a long story short, I use Adobe Illustrator CS6 for the initial START of designing everything (except websites). Then I bring it into Indesign or Photoshop. But for most COLLATERAL (print materials) I stay in Illustrator. This is how I start my artboard layouts.   It’s really

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