• The importance of “PRESENTATION”

    There’s always room for “improvements” when it comes to presenting your work to a client. I have NEVER given a client a design or mockup on just plain white paper. There’s a reason for that and it’s the most simple and obvious reason. HUMANS ARE VISUAL ANIMALS. We need to SEE what it looks like when it’s displayed on an actual SCREEN, BOOK or CARD to get a glimpse of

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